What does EDDM stand for?

The term EDDM stands for Every Door Direct Mail. This is a service offered by the United States Postal Service (USPS) that allows businesses and organizations to send mailpieces to every address within a designated geographic area without needing to know the individual recipients' names or addresses. This service is particularly popular among local businesses as it enables them to reach a large audience effectively and affordably.

Every Door Direct Mail is designed to help businesses increase visibility and attract new customers by delivering marketing materials directly to households. The service simplifies the mailing process, making it easier for businesses to target specific neighborhoods or demographic groups, which can enhance marketing efficiency and effectiveness.

Understanding this service is essential for retail clerks and those involved in mailing operations, as it provides valuable insight into direct marketing strategies and how the USPS can facilitate these efforts.