What does RCE stand for?

RCE stands for Retail Customer Experience. This term emphasizes the overall quality of interactions that a customer has with a retail organization across all touchpoints, including in-store, online, and through customer service. It focuses on how customers perceive their journey while engaging with the retail brand and can influence their loyalty and satisfaction.

The concept of customer experience encompasses various factors such as the ease of shopping, the quality of products and services, and the effectiveness of customer support. An exceptional retail customer experience is critical for businesses as it can lead to increased customer retention, positive word-of-mouth, and ultimately higher sales.

While similar terms may suggest engagement or evaluation, they do not capture the holistic view of interaction from the customer's perspective as well as "Retail Customer Experience" does. Therefore, this answer accurately reflects the intent and meaning associated with RCE in a retail context.