What is the main benefit of the RCE Program?

The main benefit of the RCE (Retail Customer Experience) Program is that it tests the skills of the retail workforce through customer evaluation. This program is designed to assess how effectively retail clerks interact with customers, handle transactions, and provide service. By focusing on customer evaluations, the program ensures that employees are trained and held accountable for delivering high-quality customer service.

This emphasis on customer feedback helps identify areas where clerks may need additional training, thereby enhancing overall performance and service quality. It ultimately contributes to improved customer satisfaction and a better shopping experience, which is vital for maintaining competitive advantage in the retail sector. By investing in the skill development of employees based on customer evaluations, the RCE Program directly aligns employee performance with customer expectations.